ASUS Adjusts Graphics Card Prices in China Amid Global Memory Shortage

ASUS has revised its graphics card pricing in the Chinese market, responding to the ongoing memory component shortage affecting the global semiconductor industry. The latest adjustments primarily impact the GeForce RTX 50 Series "Blackwell" GPUs equipped with GDDR7 memory, while pricing for AMD Radeon RX 9000/7000 and other series remains stable.

Significant Price Increases for High-End RTX 50 Series GPUs

The most notable change is the price hike for the flagship RTX 5090 D v2 models, which have increased by approximately 500 RMB (around $72 USD). Other models in the RTX 50 Series lineup, including the RTX 5080, RTX 5070 Ti, standard RTX 5070, and RTX 5060 Ti with 16 GB of VRAM, are also seeing price increases ranging from $14.50 to $45, depending on the specific SKU.

Impact on Entry-Level and Legacy Graphics Cards

Interestingly, the price adjustments are not limited to high-end GPUs. Entry-level and older models such as the GT 1030 and GT 710 series, which are widely used in prebuilt PCs for basic graphics output, are also affected. These cards are experiencing price increases of up to $8, reflecting the broad impact of the memory supply constraints.

AMD Radeon Series Remains Unchanged

In contrast, ASUS has kept the pricing for AMD Radeon RX 9000 and RX 7000 series graphics cards unchanged. This stability is attributed to two main factors: these GPUs have already undergone previous price adjustments, and the supply of GDDR6 memory used in these models is currently more stable compared to the newer GDDR7 memory found in the latest NVIDIA cards.

Summary of ASUS Graphics Card Price Changes

  • RTX 5090 D v2 series: Increased by 500 RMB (approx. $72)
  • RTX 5080 series: Selected models increased by 100–200 RMB (approx. $14.50–$29)
  • RTX 5070 Ti series: Most models increased by 200–300 RMB (approx. $29–$43.50)
  • RTX 5070 & RTX 5060 Ti 16 GB series: Most models increased by 100 RMB (approx. $14.50)
  • RTX 5060 Ti 8 GB series: No price change
  • RTX 5060 series: Increased by 50 RMB (approx. $7.25)
  • GT 1030, GT 710, and similar entry-level series: Increased by 40–55 RMB (approx. $5.80–$8.00)
  • AMD Radeon RX 9000/7000 series: No price change

These pricing adjustments highlight the ongoing challenges faced by the graphics card industry due to memory shortages, particularly for products utilizing the latest GDDR7 technology. Consumers and system builders in China should be aware of these changes when considering new GPU purchases in the current market environment.